Ideally, organizations should be interested in: {Ans: The flow of data, and take precautions to not specifically identify individual customers.}In a social network context, the quantification of a node's relationship to other nodes in the same network, is called: {Ans: Centrality measure.}For example, an organization may find that an article critical of its hiring practices has been posted on a news site that's popular among recent college graduates. To see how much of a threat the article poses to the organization's reputation, the risk manager will want to: {Ans: Analyze the article's reach, then try to pin down how much further beyond that network the article could travel.}In a social network analysis, an attribute that relates to the characteristics of a specific node, is called: {Ans: Local variable.}However, this tool can help risk managers understand how far a negative sentiment can spread: {Ans: A sociogram.}Social network analysis needs a starting point, whether: {Ans: A single blog post, a Facebook group, or a Twitter feed's following.}