Assignment 1 Starting A Business Online

I own a small clothing store, which I have decided to take online. I expect it will add to my benefits as well as help in increasing sales by reaching new customers. In this regard the first step will be to do a SWOT analysis to find out my strengths and opportunities as well as to measure my threats. I will need to check which additional opportunities I will get when I get my business online. Strengths The first strong point or a competitive advantage that my store has is that it is among the biggest in the locality. We sell multiple popular brands and can serve customers across different levels. We have products for those who spend on the high priced fashion brands as well as also for those who generally buy the medium priced brands. The second important strength is the convenience of access or our location. We are located at a place where it is not difficult for the customers to reach us and it is an additional advantage. The consumer can easily find us after checking our location on the web. Weaknesses Apart from the strengths there are some weaknesses also, which I have discussed below.