Analyze The Specific Marketplace Situation

Marketing Plan for Pest resistant Transgenic Corn VarietyName of the StudentCourse TitleCourse No.Course InstructorDate of submissionTable of contentsExecutive SummarySituation Analysis: SWOTStrengthWeaknessOpportunitiesThreatOrganizational mission statementMarketing GoalsNon-financial GoalsFinancial GoalsMarketing mix and strategyTarget CustomerProductPricePromotionDistributionForecast for marketing performanceSales ForecastRevenue ForecastImplementation PlanConclusionMarketing Plan for Pest resistant Transgenic Corn Variety1.Executive SummaryThis document is the five-year marketing plan for Agrotech Inc., a pioneer company engaged in agricultural biotechnology innovations and application of innovation to increased farm productivity and profitability. This plan was formulated in order to replace the existing pest susceptible Corn variety with the pest resistant Corn variety –Biocorn. This document summarizes the analysis of situation, justification of selection of product and market. It also presents the Analysis of strengths, weakness, opportunities and threats. Later based on this analysis we derived the financial and non-financial objectives and developed marketing mix and marketing strategy for the product line.Analysis of the market, competitors and the Agrotech Inc., per se revealed that lack of availability of corn variety with pest resistance, existence of