Case Analysis 1 Apple Computer Research

Running Head: Apple Computer: Research Apple Computer: ResearchApple's biggest Successes and FailuresApple is a multinational technology company that manufactures computer and smart phones in the premium category of the products. In this concern, the biggest success of the Apple Company was basically concerned with its innovation to bring changes in the products and satisfy the need of the needs, wants and preferences of the products (Segall, 2012). Further, the success of the Apple Company was also concerned with its development of reputation and brand name over the years at the global level. Moreover, the sets of standards to provide latest technology every year in the smart phone category were also a success of the Apple Company such as iPod, iTunes, and iPhone. Additionally, all these implementations of the Apple Company within the organization made a huge customer base and demand of the smart phones. All these strategies of the Apple established a strong foundation of the quality of the technology that attract most of the customers’ loyalty and trust towards its technology. On the other side, the biggest failure of the Apple Company was basically concerned with periodic failings of arrogance, and internal warfare. These situations reduce