Assignment 3 Part C: Your Marketing Plan

Assignment Grading Course Name Mountain Riders Marketing Plan Yours Name Professors Name Date Mountain Riders Marketing Plan (1) Companys Branding, Pricing, and Distribution Strategy Being as a biggest wholesale distributor of Louisville Mountain Riders is serving the individual consumer as well as the retail bicycle industries. Mountain Riders is creating its brand value as it offers worlds top most brands like Ibis, Niner, Orbea, Pivot, Santa Cruz, Yetis high end mountain bikes, BMX, Triathlon, Touring Bikes and accessories. Branding Strategy Companys brand statement - Ride to the Future itself showing its goal and vision, and is able to attract the consumers. Company will create more slogans which are relevant, effective and shows the company mission to protect environment and health of individual like - Burn Fat, not Oil, Save the Planet, Ride a bike. With launch of every new segment of bike, Mountain Riders will use brand extension to create brand value for its new offerings to the market. It will also arranging the bicycle sports competitions and is sponsoring other sport events to promote the cycling and to provide solidity to its brand in Louisville. Company will establish a team to do its existing customers survey and understand them,