Nasm Virtual Training Ch. 9 Study Guide Graded A+

If a fitness professional runs a campaign to get greater engagement among high school-aged athletes, which social media platform should they focus on most? {Ans: Instagram}Which of the following is not an example of word-of-mouth marketing? {Ans: Webinars}What is a unique selling proposition? {Ans: The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product}When developing a marketing calendar, a fitness professional realizes that the majority of their clients are women over the age of 40. Which of the following would be an appropriate training program to offer? {Ans: A weight-loss program}Imagine a fitness professional is obtaining a video testimonial from a client. Which of the following quadrants of digital marketing would the testimonial fall into? {Ans: Social proof}Which of the following posts on Instagram would fall under the Building Authority category of the four quadrants of digital marketing? {Ans: Posting an exercise video with a detailed explanation}