community planningTruecognitive-behavioral theoriesfalse; Knowledge is necessary, but is not in itself sufficient to produce
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behavior changes
perception, motivation, skills, social environment
social cognitive theory
reciprocal determinism
self-efficacy goals outcome experiences
community organization
social action theory
empowerment
critical consciousness
social capital
media advocacy
community capacity
Participatory Action Research (PAR)
community-based participatory research
diffusion of innovation theory
innovations communication channels social systems diffusion time
laggards
innovators
early adopters
relative advantage
compatability
low complexity
trialability
observability
social marketing
audience segmentation
tailoring messages to individuals
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