Max Factor {Ans: Max Faktor - 1908, sells makeup to Hollywood for better performance on camera/under hot lights.}Barber Pole Symbolism {Ans: Symbol of barber surgeon who practiced bloodletting, minor surgeries and dentistry. white = bandages, red = blood, blue = veins, bottom end-cap = basin to catch blood.}Cold Wave {Ans: Precursor to modern perm. 1938, Arnold Willatt invented a perm method that uses no machines or heat.}Victorian Age {Ans: Natural beauty vs. use of cosmetics : lips bitten and cheeks pinched. Beauty masks made of eggs, honey, oatmeal, fruits/veggies.}Permanent Haircolor {Ans: 1932. Lawrence Gelb created first permanent hair color. Gelb later founded Clairol.}Charles Nessler {Ans: 1905 - Electric curling machine. Hair wrapped around electrified metal rods. Chandelier design, with dangling rods, mounted on stand. Curls were wrapped 2 ways - spiral (scalp to ends, longer) and croquignole (ends to scalp, shorter).}