Nrf Business Of Retail Chapter 3 Already Passed

Visual merchandising {Ans: the branch of retail in charge of promoting specific products and services to increase sales through engaging visual displays. Through visual merchandising, retailers present products in the most attractive way possible in order to drive traffic, create interest, allow customers to make a connection with products and generate sales.}Direct marketing {Ans: aimed at specific customers. Its goal was to get the customer to take action order a product online buy an item via social media, visit a store or clip a coupon. Catalogs, loyalty program offerings and targeted emails are examples of direct marketing.}Retargeting ads {Ans: A form of marketing that allows retailers to send personalized ads to potential customers. Retailers track users activity and then send them ads across a number of platforms such as Facebook and Google}Target customers {Ans: those who are most likely to buy from that retailer}Advertising {Ans: the activity of producing paid announcements for commercial products and services}Telemarketing {Ans: this advertising form includes cold calls and requested callbacks to customers over the phone to encourage them to buy products and services}