Medium {Ans: a channel of communication}Laura Mulvey - Male Gaze Theory {Ans: The act of depicting the world and women from a masculine and heterosexual point of view, presenting women as objects of male pleasure.}Genre {Ans: a style or category of art, media, music or literature.}Opinion Leader {Ans: individuals who receive messages from the media and pass on their own interpretations in addition to the original media content.}Audience {Ans: The groups or individuals targeted by producers as the intended consumers of media texts.}Tzvetan Todorov - Narratology {Ans: - The idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another- The idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium- The idea that the way in which narratives are resolved can have particular ideological significance}