Jamba Juice Company Case Analysis

Jamba juice founded as juice Club in 1990 later became Jamba Juice club in 1995. Jamba was initially a made to order Smoothie Company but it was trying to evolve into a healthy, lifestyle company through its aggressive expansion program. The company has set some fresh goals seeing that financial results reported in 2011 were not so impressive, especially the bottom line results had remained quite short of the expectations. The main points of focus are as follows Delivering better sales at the company owned stores Building a retail food capability across breakfast, lunch, afternoon and dinner. Speeding up the speed of growth of franchise and nontraditional stores. A disciplined plan for reducing expenses and to Build a consumer products licensing growth platform. As the top management of the company says the Jamba brand believes in passion and positive energy and the same is communicated in its brand. The company tries to make its customers aware of the positive attributes of the products as well as the vision and values of the company. Its marketing plan focuses on communicating its values as well as the benefit of its products. The company is planning for expansion and the losses it has