Byu Marketing 201 Exam 1 (100% Errorless Answers)

Analysis of vairiance {Ans: looking for variability around an average. Ex. Graph showing visibility level of grocery store items}Path to Profitability {Ans: Marketing Environment--> Marketing Mix-->Capture value-->Profits}What is Glocalization? {Ans: Strategy based on a standard platform combined with some modification for the market}What are the 5 external factors? {Ans: Regulatory, Social, Competitive, Technological, Economic}What are the risks when going global? {Ans: Competitive, Economic, Legal, Political}What is the Nominal Scale? {Ans: A label like male or female}