Pur 3500 Exam 1 Answers Pdf

types of nonprobability samples (5) 1. ___________________________________ 2. Quota sampling: some key characteristics of the target public is specified; them sample elements are selected to insure that the same reflects the distribution of that characteristic in the population 3. Dimensional sampling: extended from quote sampling, where many quota criteria or strata are involved. generally an effort is made to insure that at least one individual is included in the same for every possible combination of the criteria 4. Snowball sampling: useful when you can only identify a few members of a target public directly but members of the target public are likely to know others in that public 5. Purposive sampling (Judgmental): drawn in a manner that meets the special needs of the research effort {Ans: Convenient sample (accidental sample): selecting any convenient person as a sample element}Ehling's outline of public relations management 1. Conceptualizing specific tasks and responsibilities 2. Monitoring the org's environment to analyze and evaluate opportunities and threats 3. planning public relations programs 4. Organizing and coordinating required resources 5. _____________________________ 6. Reviewing and evaluating program performance against stated objectives {Ans: Activating and administering programs of communication}Ehling's outline of public relations management 1. _____________________________ 2.