Distribution Plan And Promotions Strategy

Executive SummaryThis project is about new product development by HCL (company name). HCL offers complete laptop solutions for all kind of customer be it travellers, business executives, students or small kids. The features in the laptops changes with respect to the segment of the customers. For example the laptops for the kids include more games, more educational materials whereas laptops for the business executives will include more email related software and office suites for daily works. The laptops are designed to suite every segment of the customer base and are lighter in weight than the competitors. The company is planning to launch its new Laptop for students and business executives in the country and the project revolves around the research and analysis of the same with respect to the competitors and customer feedbacks. The project also talks about distribution strategy and selling strategy.Business IssueHCL is into the business of laptop and desktop computers for past 10 years. As the global environment is changing and new technology is developed, now the company is planning to launch laptops for the students and business executives. The primary objective is to tap the growing market