Secondary stakeholder {Ans: those who are not essential to a company's survival (media, trade, associations, etc.)}Federal Sentencing Guidelines for Organizations {Ans: standards and procedures capable of detecting and preventing misconduct:-high level of oversignt- care in delegation of authority- systems to monitor, audit, and report misconduct}Primary stakeholder {Ans: those whose continued association is necessary for a firm's survival}Crisis PR {Ans: public relations that is different from normal PR in that it is designed to help a company weather an immediate, major problem.}In advertising, the word 'help' is an example of which of the following? a. Ambiguous language b. Puffery c. An exaggeration d. A weasel word {Ans: d. A weasel word}Foreign Corrupt Practices Act {Ans: prohibits the US corporations from offering or providing payments to officials of foreign governments for the purpose of obtaining or retaining business abroad}Why does lack of ethics appear? a. Poor planing and faults elsewhere in the business b. By listening and assessing needs c. Fair dealings with customers and vendors competitive pricing, timely payments and highest quality standards in the manufacture of its products d. By paying in time and utilizing fair buying prices {Ans: a. Poor planing and