Bus 599 Assignment 2 Federal Express

Case 7- The Evolution of the Small Package Express Delivery Industry, 1973-2010 Eric L Parker Strayer University BUS 599 February 14, 2014 Case 7- The Evolution of the Small Package Express Delivery Industry, 1973-2010 The small package express delivery industry is a very complex and competitive Industry that take a lot of combating and strategic approach to get them to a profitable state. Many of the companies in the industry have integrate the Porters Five Forces model to give each of the companies the possibility to make profits with a low risk of entry and a weak bargaining power of suppliers. There has been an intense rivalry between these company and the strong bargaining power of buyers has had a negative impact over the prices which have begun to lower revenues for some of the companies. The most interesting thing about this specific case was the struggle of the global delivery company DHL to penetrate the American market. However, the focus of this paper is primarily on delivery system of Federal Express (FedEx). The paper will analyze FedExs value creation frontier in order to determine which of the four building blocks of competitive advantage the company needs in order to