corporate identity {Ans: company wide design scheme that may include everything from stationary to furniture}DPI (dots per inch) {Ans: represents the resolution of an output device such as a printer. The higher the DPI, the more pixels (dots) fit into each inch of the image. In other words, the higher the DPI, the better an image will look in print. 300 dpi is sufficient for many print jobs, but it's all dependent on the detail required and the material being printed on. DPI is often confused with the term "PPI"}moveable type {Ans: blocks of metal or wood, each bearing a single character, that can be arranged to make up a page for printing. invented by Johann Gutenburg}Vector vs. Bitmap {Ans: Bitmap (or raster) images are stored as a series of tiny dots called pixels. Vector images just have to store the mathematical formulas that make up the image, which takes up less space.}spot color {Ans: when printing in CMYK color, often times certain colors cannot be achieved. This is when "spot colors" are called upon. An extra printing plate with the spot color is added to the printing process}gestalt {Ans: The overall impression of