Com108 - Exam #4

Mortification {Ans: the accused admits responsibility and asks for forgiveness}Slogan* {Ans: a phrase that attempts to sell a product by capturing its essence in words; ex. like a good neighbor, State Farm is there or save big money at Menards}Public Relations* {Ans: a strategic communication process that builds mutually beneficial relationships between organizations and their publics}Borderlands* {Ans: a vague and undetermined place created by the emotional residue of an unnatural boundary; constant state of transition; prohibited and forbidden are its inhabitants; tension grips the inhabitants like a virus; cultural vagueness and rot; present wherever two or more cultures edge each other; where the space between two individuals shrinks with intimacy}Conglomerates* {Ans: large corporations that develop through a series of mergers with and acquisitions of other companies}Five Bases of Power {Ans: Referent Power Expert Power Legitimate Power Reward Power Coercive Power}Partisan Press {Ans: an early dominant style of American journalism distinguished by opinion newspapers, which generally argued one political point of view or pushed the plan of the particular party that subsidized the paper}Anzaldúa {Ans: responsible for the concept of borderlands}Ideology* {Ans: a way of thinking---a set of ideas and assumptions---that is