Mgt 6311 Midterm 50 Questions With Correct Answers Latest Update 2024(Solved By Expert.)guaranteed Success.

CPM {Ans: Cost per mille (1,000 impressions) Most common; pricing depends on popularity of the site - sites w/ more traffic tend to cost more}Bounce rate {Ans: # of people who view one page and then leave website without viewing any other pages}The 5 P's {Ans: Core components associated with a mktg mix: Price Product Promo Place People}Headline 1/2 character amt {Ans: 30 char}Quality score {Ans: Factors: Keywords (22%), ad copy, LP(39%); CTR of the ad (39%)}Broad match {Ans: includes phrases containing your keywords: in any order, as well as variations (synonyms, misspellings) - no symbol}Pro/Sale {Ans: Avg sale value * profit margin compare to PPC conversion cost to identify if profitable or not}Successful ad copy best practices {Ans: - utilize targeted keywords in the title and copy - appeal to target audience emotions - incorporate CTAs}Phrase match {Ans: search phrases containing your keywords in the same order "keyword"}5 C's {Ans: Customer, competitors, collaborators, company, context}Vickery auction model {Ans: How search ad pricing is typically run. Place bids to appear based on criteria - set their max bid price; search engine sets min price for each keyword based upon