Isqs 2340 Exam 2 Review Ttu- Mitchell Questions And Answers

Interactive marketing {Ans: customer-focused and two-way transactions between a firm and its customers (partners)}Cooperative {Ans: other programs use the processor when it is not being used by a program (e.g., Apple OS)}Advantages of software suites {Ans: lower cost than buying each package individually All the programs use a common graphical user interface (GUI) The programs are designed to work together}Technologies involved in e-commerce {Ans: involves most information and Internet technologies}Describe advertising and incentives {Ans: targeted Webpage advertising, email promotions, discounts, special offers (e.g., for other Web services; collaboration with others)}Disadvantages of software suites. {Ans: Many features are never used Suites take up a lot of disk space}Describe One-to-Many {Ans: sell-side marketplace - one major supplier dictates products and prices}Identify 8 e-commerce success factors {Ans: 1. Selection and Value 2. Performance and Service 3. Look and Feel 4. Advertising and Incentives 5. Personal Attention 6. Community Relationships 7. Security and Reliability 8. Great Customer Communications}Describe Security and Reliability {Ans: security of customer information and transactions, trustworthy product information, reliable order fulfillment}Describe Performance and Service {Ans: easy navigation and purchasing, prompt shipping and delivery}What are enterprise application integration (EAI) {Ans: Software