Sos Content And Class Notes For Blockchain Imaginaries Elective (Midterm And Final Exam)

Creative Strategy {Ans: what the advertising message will say and communicate}Tagline: {Ans: short phrase that summarize your brand and signs off your communication)}Job living profile is hired to do? {Ans: What messages will clarify to the living profile what their job is.}Visuals: {Ans: one of the first things noticed}5 skills of creative executives {Ans: 1. Associating 2. Questioning 3. Closely observing details 4. Experiment 5. Networking}Outperforming the competition {Ans: Can you imply that you outperform the competition on a key attribute}Market definition {Ans: A) set of strategically relevant products within the total market structure B) identifies market boundaries C) identifies the direct competition}Considered set {Ans: The small group of competing alternatives that customers consider when making a purchase}Brand Analysis {Ans: A -strengths and weaknesses B -one item carry on rule C -unique selling proposition (USP) D -brand personality E -what job is the customer hiring your product for? F -attribute questions}how to describe a living profile {Ans: A. People types (avoid demographic) B. As seeking or avoiding C. As being in a particular situation, occasion or mindset}One item carry on rule {Ans: What is the ARE in your brand?