Geb3213 Exam 2 Updated Questions And Answers (Verified Answers)

6) The first step in preparing a proposal is to ________. A) identify the level of persuasion it will require B) develop a clear idea of your purpose C) determine the appropriate form of the proposal D) establish audience benefits E) counter potential objections {Ans: B) develop a clear idea of your purpose}use direct organization when {Ans: -it's solicited -audience prefers direct -credibility is well established -proposal is easy to approve}Place Info. Strategically {Ans: 1.topload- attention-grabbing claim or stat/ key question or main take-away 2.Frontload- main subjects leftmost in margin 3.Conclude meaningfully- reiterate key points, call for action w/ specific next steps}What do you Analyze when planning a business presentation? {Ans: purpose + desired outcome audience message setting medium option}How can businesses use social media to accomplish specific goals? {Ans: -build goodwill- positive customer relationships by responding quickly, provide useful, wanted info., encourage connection -persuade- motivate action by providing trigger that prompts action (conversational tone, proof others used your product, create scarcity w/ an exclusive or limited time offer, benefits, consistency) -control spread of bad news by tailoring responses}Chapter 11 {Ans: -}Evaluate: assess effectiveness of proposal {Ans: key ideas: did you convince audience