Email Specialist Practice Exam 2024 With 100% Correct Answers

Northern Trail Outfitters (NTO) is launching a new product and is unsure which features to highlight in the promotion. The marketing team has created two versions of their promotional email to test amongst NO's most engaged customers. Which Journey Builder feature should allow for the best performing email to be sent to the larger audience? A. Einstein Content Selection B. Path Optimizer C. Engagement Split {Ans: My answer was B. Path Optimizer}Northern Trail Outfitters' data model consists of multiple tables, including tables with sendable data, and tables that relate to subscribers, like purchases, and store location details. The related tables do NOT contain sendable data. How should their data be stored in Marketing Cloud? A. Data Filters B. • Data Extensions C. Lists {Ans: My answer was B. • Data Extensions}Northern Trail Outfitters is using a SQL query to segment customers they want to target with a promotional email send. What should be used to store the results of the query? A. Filtered List B. Data Extension C. CSV file {Ans: My answer was B. Data Extension}58. During the holiday season, Northern Trail Outfitters wants to send out receipt-based emails automatically as soon as a transaction completes,