Full Cipp/e Exam (Flipped)

Websites or online *advertising services* that engage in the *tracking or analysis* of search terms, browser or user profiles, preferences, demographics, online activity, offline activity, location data, etc., and *offer advertising based on* that *tracking*. {Ans: Online Behavioral Advertising}A transfer of personal data from the European Union to a third country or an international organisation may take place where the European Commission has decided that the third country, a territory or one or more specified sectors within that third country, or the international organisation in question, ensures this by taking into account the *following elements*: *(a)* the rule of law, respect for *human rights* and fundamental freedoms, both *general and sectoral legislation*, data protection rules, professional rules and security measures, effective and *enforceable data subject rights* and *effective administrative and judicial redress* for the data subjects whose personal data is being transferred; *(b)* the existence and *effective* functioning of independent *supervisory authorities* with responsibility for ensuring and enforcing compliance with the data protection rules; (c) the *international commitments* the third country or international organisation concerned has entered into in relation *to the protection of personal data*. {Ans: Adequate Level of Protection}A privacy notice designed to respond to problems