Ch 2 Strategy Mgmt -Test Bank Study Guide Graded A+

Steve Jobs, former chairman of Apple, demonstrated that ___________ also are important in forecasting {Ans: B. intuition and judgment}In 2014, Audi introduced the Q3 SUV at a base price of only $32,500. And BMW, with its 1-series, is another well-known example. Such cars, priced in the low $30,000s, compete more directly with products from broad-line manufacturers like Ford, General Motors, and Toyota. This suggests that members of a strategic group can overcome _____ barriers and migrate to other groups that they find attractive if they are willing to commit time and resources. {Ans: A. mobility}Which of the following statements about strategic groups is false? {Ans: B. Strategic groupings are of little help to a firm in assessing mobility barriers that protect a group from attacks by other groups.}Strategic groups consist of a group of {Ans: B. firms within an industry that follows similar strategies.}Nintendo built a security chip into its game console hardware and then licensed the right to develop games to outside firms. These firms paid a royalty to Nintendo for each copy of the game sold. This is an example of Nintendo using _________ products. {Ans: B. complement}The strategic groups concept is valuable