Cmn 140 Exam 1, Cmn 140 Exam 2, Cmn 140 Final 2024 Verified Answers

McLuhan: The Medium is the Message {Ans: It is not the content of the message that is influential to us, but the medium in which we view that content If we don't understand the medium, we won't understand the message}Media literacy is determined by: {Ans: The formation of knowledge structures in four areas: *media industries, media audiences, media content, & media effects*}Marketing perspective {Ans: Journalists are more likely to present stories that grab the attention of large audiences by highlighting the unusual that will shock people -> typically a market-driven organization selecting target markets for its products}Criteria for Determining Reality of Media Messages: {Ans: *Factuality:* is it factual? *Perceptual persuasiveness:* does the message present characters/settings that we perceive as real? *Social utility:* does the message portray social lessons that can be used by people in everyday life? *Identity:* do the characters lead people to believe they are like the people in one's everyday life, so that they develop attachments to those characters? *Emotional involvement:* does the message engage people's feelings? *Plausibility:* is this actually something that COULD happen? *Typicality:* is this something that USUALLY happens? *Narrative consistency:* is the plot believable?}Media convergence {Ans: The blending