Exam - Psychology Of Advertising - Leiden University

Caleb enjoys playing baseball while Jordan enjoys running track. What theory of motivation best describes the differences between Caleb and Jordan's motivational states? {Ans: Optimum Arousal Theory}This is the lobe of the brain that is primarily involved in hearing. {Ans: Temporal Lobe}If you damage this part of your brain you might find it hard to understand what people are speaking to you. {Ans: Frontal Lobe}A psychological disorder characterized by loss of contact with reality. {Ans: Schizophrenia}Which school of psychology stressed the importance of unconscious motives and internal conflicts in determining human behavior. {Ans: Psychoanalysis}The idea that overtime you cannot smell your own home is called {Ans: Sensory Adaptation}Mood disorders are related to {Ans: depression and bipolar disorders}In Freudian psychology, which part of the psyche handles realistic expectations about reality? {Ans: Ego}Mrs. Smiley recently retired as a school teacher. She loved teaching and decided to volunteer at a children's hospital to read to children. This scenario would be best described as what level on Maslow's Hierarchy of Needs. {Ans: Self Actualization}According to the _______________ theory, the nervous system can only process a certain amount of information at once. {Ans: Gate Theory}Which