Dva2603 Exam Pack 2022

CONCEPTUALIZE design solutions {Ans: 3rd step in designing process}COLOR PSYCHOLOGY {Ans: the study of hues as a determinant of human behavior}ELEMENTS OF DESIGN {Ans: - the language of the visual arts - these are tools a designer uses to craft meaning and bring clarity to a muddled mess of ideas}GRAMS PER SQUARE METER {Ans: what one square meter of the paper would weigh}AESTHETICS {Ans: - is the style or 'look' of the graphic design - is chosen to attract a particular target market}VISUAL IMAGERY {Ans: - describes the pictures used in a piece of graphic design - will have a narrative}RESEARCH design solutions {Ans: 2nd step in designing process}CROSS-HATCHING {Ans: is the crossing of parallel lines}AIRBRUSH {Ans: a pen which combines paint with high pressured air to create a fine 'mist' of paint, developed and was popular with illustrators and record cover designers}TEXT {Ans: words used to communicate the message}RHYTHM {Ans: repetition of visual movement}PRINCIPLES OF DESIGN {Ans: - governs the relationships between the elements used in the design and organizes the composition as a whole. - it is used to communicate the intended message effectively}MOVEMENT {Ans: