Strategic Imperatives Underlie Success

Answer In todays world, we cannot imagine a business without technology. Technology has very easy for the organizations to make decisions, plan and selection of right strategy. There are various ways, in which each department makes use of technology. With the help of technology, marketing department analyzes the sales figure of last few years and on the basis of that, they forecast the future sales figure. Addition to they tries to find out the potential target groups for their different products. They even take the regular feed back from the customers regarding the product, in order to make improvement in the products. Research department also make use of technology to find the needs of the customers, with the help of questionnaire etc. Many companies are using the internet for the promotion to the product. They are using social media websites to get word of mouth publicity. Customers can get the details of the product through internet. They can even purchase the product online. There are many companies like eBay, travel websites, matrimonial websites etc which does their marketing and sales through internet only. ( HYPERLINK http//www.terrigriffith.com/blog http//www.terrigriffith.com/blog,www.mckinseyquarterly.com/How_social_technologies_are_extending_the_organization_2888) 2. What advantages/threats does the new economy pose for the organization Answer During