History And Core Business Of Each Company

Students Name Professors Name BUS302 Date A Management Comparison between Amazon.Com and Borders Books This paper presents the comparison of management, leadership, business, strategies of two well known players in online book store i.e. Amazon.com and Borders Books. Amazon is the company that initially suffered loss but after few years the store started earning profitability and competitive advantage at the market place basically due to their ability to respond to changing scenario i.e. rise in internet and online selling strong leadership and implementation of efficient supply chain system as well as logistic service. On the other hand, Border Bookstore started with profitability because of their customer friendly and knowledgeable sales people comprehensive list of merchandise daily events, children events, musical recitals, Caf Espresso, and merger strategies. With the passage of time, Borders profitability goes on eroding due to number of bad decisions and inability to adapt to changes. Some of them included inability to recognize growing trend of web format wrong decision related to mergers and acquisition inefficient supply chain management, and others. All this has adversely impacted on the Borders business and finally resulted in their bankruptcy. On the analysis of above factors, this paper presents brief analysis of