201 Final Exam New Full Exam Questions And Answers ( Included ) 100% Correct

what PLC stage is this: sales climb quickly, unit manufacturing costs fall, profits increase, new competitors enter market, marketing objective is to maximize market growth and market share {Ans: growth stage}what type of comp. does footwear/shoe industry have {Ans: monopolistic}what is pure competition {Ans: when diff companies sell commodity products that consumers perceive as substitutable (ex potatoes and rice)}Downside and upside to horizontal conflict for manufacturer? {Ans: downside- reduces service quality upside- increases healthy competition so still increases sales}Perishable examples of services {Ans: ski slope, hotwire.com ... makes it hard to manage supply and demand}what is a multiple(hybrid) channel? {Ans: a firm reaches buyer by having two or more different types of marketing channels (ex: apple computer- can buy direct off website or indirect @ best buy)}3 types of pricing methods {Ans: cost-based approach, demand-based, competition based}value of branding {Ans: facilitate purchase, establish loyalty, protect from competition, assets}unitary demand is when E is {Ans: =1}what is a monopoly {Ans: when ONE firm dominates market (Peco)}key points of introduction stage {Ans: low sales, neg/low profits, innovator consumers, one or few competitors}examples of event sponsorship {Ans: the voice and nissan,