Mktg 445 Exam 2 With Complete Solutions

other types of useful research studies for intl. mktg. {Ans: • competitive intelligence • brand/category awareness • category use analysis • concept tests • segmentation • pricing research • advertising effectiveness • customer satisfaction}developing a global info. system {Ans: • integrated marketing information system: hard to do • outsourcing research}national differences {Ans: • global marketers still must consider differences in ability to buy (willingness to pay), consumer needs, and consumer behavior}extender strategy {Ans: • assets that work for defenders may also work in similar markets abroad • ex. Bimbo: mexican brand that grew into the s. USA didn't know much about the US distribution outlets so they bought Sara Lee}AmorePacific Corp. {Ans: • early 1990's exports Soon skincare line to France and it was a disaster • greenfield FDI outside of Paris, hired branding and salespeople locally • Lolita Lempika Perfume: rebranded name • french name, floral, voluptuous, oriental positioning, purple bottle & gold enamel leaves, sold for $50/50mL}govt barriers to competition {Ans: • tariffs & restrictions on imports • restrictions on foreign ownership & investment • govt. control of inputs such as land, power, water • permits to start a business (harder to