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Lawrence wants to purchase a gift for a friend he will be visiting . He decides to bring luxury chocolates and heads directly to a store selling Godiva Chocolates , because he knows this is a high - end brand . When it comes to chocolates , Lawrence has {Ans: brand awareness}In the case of the Google search engine , the brand name has {Ans: become synonymous with the product itself}Georgina wants to increase the number of visits to her insurance firm's website , which specializes in rental insurance for college students . She decides to target Internet users who search for the terms " apartment , " " insurance , " and " student . " What will be most helpful to her ? {Ans: Google Ads}When Apple's famous " 1984 " ad aired during the CBS telecast of Super Bowl XVIII , it reached an estimated 500 million viewers . It aired only once but has subsequently been featured in at least 10 television programs recalling great commercials . The frequency measure of this ad for its target audience is {Ans: 1}When Ellen is conducting exploratory concept testing for her firm's new antipiracy software