Cma Certification - Cpca Exam Questions & Answers 2023/2024

What dynamic is occurring within the value channel? {Ans: this channel is appealing to higher income level shoppers}when a product is promoted in a weekly newspaper or in store circular, this activity is referred to as a: {Ans: Feature}what are outcomes of the category management process, which can positively impact retailer performance {Ans: effective space management, improved shopper understanding, improved pricing and promotional plans}Level of discount is calculated as... {Ans: (Non-promoted price/ promoted price)/ Non-promoted price)* 100}which of the following best describes 3 in-store retail factors affected by SKU proliferation {Ans: variety, placement, space}what is the difference between EDLP and High/Low {Ans: EDLP offers shoppers everyday low prices on all items whereas High/Low offers higher everyday prices and selectively promotes items at lower prices through weekly promotions}which of the following best defines what a "category" is {Ans: a distinctly measurable and manageable grouping of products that are interrelated and substitutable}the average promoted price can be higher than the average non-promoted price within a given retailer {Ans: true}Which of the following is an "un-differentiated" marketing coverage strategy {Ans: Ignore segmentation variables and go after the whole market with one brand}the development of