Promotional Goals: EDUS will focus on acquisition of one of the famous schools of Japan so as to make a strong ground in Japan, through strong acquisition and promotional strategy the school will focus on enrolling maximum number of students. The school will focus on providing high class education on relative subjects with strong stand on extra-curricular activities. The school will also focus on highly qualified teachers and faculty members. Business Ethics: The business ethics of Japan revolves around the culture and the religion of Japan. Japanese people give a strong focus on groups and reciprocity.Promotional strategy: The school will focus on strong advertising through billboards, radios, and local television. The School will also offer discount to the first 500 enrollments. Through this the school will be able to gain more and more interests of the students. The school will focus on following AIDA strategy (Attention, Interest, Desire and Acquire). By following this strategy the school will be able to gain the attention of students.Economic, Cultural and political legal environment: Japan is considered to be one of the most difficult country to enter for international business. ‘Japan is academically considered a constitutional monarchy with a bicameral parliament, the Kokkai or