What are the six main things you should do in professional writing? {Ans: } 1) know why you're writing 2) Understand your readers 3)Before writing, jot down your 3 main points 4)Write in full-rapidly 5) Improve what you've written 6) Use graphics to illustrate and clarifyWhat are the characteristics that lead to organizational action? {Ans: } Attracting Attention, Conveying Importance, Signaling FeasibilityWhat are the principles that will attract attention? {Ans: } Concrete and Vivid Language, Keeping it Simple, Being Unexpected, Being Emotionally Involving,When Upper Management considers ideas what do they do? {Ans: } they evaluate their merits, assess their consistency with current strategies, and weigh whether changes in current strategies are necessaryWhat is issue selling? {Ans: } the process by which individuals within an organization bring ideas, concerns, solutions and opportunities together in ways that focus other's attention and invite actionWhat are the principles of conveying importance? {Ans: } time pressure, organizational threat, linkages to strategic prioritiesHow do we signal feasibility to a manager? {Ans: } offer a solution, address counter argumentsWhat is logic? {Ans: } logic is the study of argumentHow do you define logic in two ways? {Ans: } 1) the study of how to distinguish between successful