Bus 6320 Unit Iv Case Study Ibm Case - Columbia Southern University

Unit IV: IBM Case StudyUnit IV: IBM Case StudyColumbia Southern UniversityDr. Shah1/17/2023Unit IV: IBM Case StudyUnit IV Case AnalysisIntroductionYou may not have thought about IBM in years, but the company probably invented half the technology that got you to work today (Reed, 2020, p.1). In 1911, International Business Machines, or IBM, was founded by the acquisition and merging of three companies that offered products catering to office management. It was a promising start. However, challenges soon arose through competition, 12 consecutive quarters with loss revenue, and an $8 billion loss posted in the second quarter of 1993. This case analysis seeks to identify the problems and challenges that caused IBMs severedownfall. PESTEL analysis, SWAT analysis, and McKinseys 7 model analysis will all be used topresent alternative solutions to the problems identified. Finally, recommendations will be made with supporting rationale. Organizational BackgroundOriginally, IBM offered Tabulating Machine services and products, specializing inthe innovation and development of equipment for office management, including time recording machines and calculating machines. Throughout the years, they company continued to establish aname in the industry for their technical achievements, developing the first electronic computing machine in 1943. Later, the company invented the foundation for local area networks that