Snhu Mkt-205 Final Project Submission

MKT 205 ProjectJeremy KocimskiSouthern New Hampshire UniversityMKT 205: Applied Marketing StrategiesEmily SmyrlianDecember 7, 2023Productsemisweet chocolate baking chipsPersonaJessica, 35DEMOGRAPHICSLocation: They are living in a small fishing/tourist town in CA in a three-bedroom rancher style home.Marital Status: Married for twelve years, has two children ages nine and six.Occupation and Income: Stay at home mom, small income from a small blog about cooking. HUsband is primary source of income.(Mintel reports: Consumer Market Analysis 2022)Education Level: Bachelor's degree in creative writing.PSYCHOGRAPHICSHobbies and Interests: Hobbies are baking and watching cooking shows on tv. (Mintel reports: Consumer Market Analysis 2022)Wants and Preferences: Wants to maximize her time with her children; baking is a good way to have tasty snacks and impart her love of baking with her children.(Mintel reports: Consumer Market Analysis 2022)Personal and Professional Goals: When her children are a little older, she would like to take her baking up a notch and sell her cooking to the local public.Shopping Habits and Preferences: She shops on Amazon for convenience and frequents the local