Mkt 571 Client Pitch Presentation

Coca ColaThe Integrated Marketing Communication tools used for communication of coca-cola Brands of Coca-Cola Objective Create strategic emotional bond for Coca-ColaDemonstrate that the brand has always been associated with bringing happiness and positive attitude in the lives of people (Draper, 2012). Key ElementsAdvertisingDirect marketingInteractive marketingSales promotionPublic relations (Kotler, 2006) Memorable slogansThanda matlab coca-ColaJo chaho ho jaye coca cola enjoyCoca cola piyo sar utha keBrrrrrrr!!!!! (Draper, 2012) Mediums usedPrint mediumPoint of sale- posters and stickers, vizi coolers, freezers, display racksTelevision commercialsOutdoor advertising like billboards and hoardings (Draper, 2012)Direct marketing- sponsorships in events like cricket, footballInternet marketing- Facebook, twitter, YouTube, contests, etc. Building brand loyalty through sales promotionConsumer orientedGetting shelvesEye catching positionsUnder the crown schemes (Kotler, 2006)Trade orientedDiscounts to retailersReturn back allowanceMerchandising assetsFree goods Free tours (Draper, 2012) Brand loyalty through Public relationsUse of word of mouth publicityThe company addresses the consumers problems and suggestions through its website which is devoted entirely to the customers (Draper, 2012)It also helps investors accessing the financial and any other information (past or future) about the company Undertaken Corporate social responsibility projects conclusion The integrated marketing strategy of the company is very goodThe promotional mix is efficientIt is the most valuable brandHence the company is market