Kia Motor Company Capstone Project

Capstone Project – Kia Motor CompanyStudent’s First Name, Middle Initial(s), Last NameInstitutional AffiliationCourse Number and NameInstructor’s Name and TitleAssignment Due DateTable of Contents TOC \o "1-2" \h \u HYPERLINK \l _Toc12478 1. Executive Summary PAGEREF _Toc12478 \h 5 HYPERLINK \l _Toc27123 2. Introduction to the Company PAGEREF _Toc27123 \h 6 HYPERLINK \l _Toc32651 2.1. History of the company PAGEREF _Toc32651 \h 6 HYPERLINK \l _Toc6602 2.2. Current status PAGEREF _Toc6602 \h 6 HYPERLINK \l _Toc7652 2.3. Impact of globalization PAGEREF _Toc7652 \h 6 HYPERLINK \l _Toc11586 3. Analysis of the Company (Mission, Vision, Goals, Core Values) PAGEREF _Toc11586 \h 6 HYPERLINK \l _Toc12185 3.1 Mission Statement PAGEREF _Toc12185 \h 7 HYPERLINK \l _Toc19695 3.2 Vision Statement PAGEREF _Toc19695 \h 7 HYPERLINK \l _Toc9932 3.3 Goals PAGEREF _Toc9932 \h 7 HYPERLINK \l _Toc26311 3.4 Core Values PAGEREF _Toc26311 \h 7 HYPERLINK \l _Toc21645 4. Analysis of the Macro-Environment PAGEREF _Toc21645 \h 8 HYPERLINK \l _Toc32454 4.1. PESTEL analysis PAGEREF _Toc32454 \h 8 HYPERLINK \l _Toc28525 Political Factors PAGEREF _Toc28525 \h