Effective Advertising Must

Early in one of the chapters when discussing the point that effective advertising must take the retail consumers view, Reiman (2004) states Consumers dont want to be bombarded with ads--they want to be inspired by ideas that will change their lives. Ads create transactions. Ideas create transformations. Ads reflect our culture, ideas imagine our future. What, in your opinion, does this quote mean for retailers Defend your response (as cited in Shimp, 2010, p. 208). Answer Advertising business has been considered as the creative profession in which we are required to think for the living. This industry is having lot of ways so that as it may continue to look for many way for creating the money rather than of ideas. Advertising agencies are becoming the antiquated broker businesses, thus selling the space to the clients through creativity which has been thrown free. Output is the marketing world which is the ad rich the idea poor. Customers do not want to be bombarded with the ads as they are willing to be inspired by the ideas which may change its lives. Ads usually create the transactions. However Ideas create the transformations. Ads generally reflect the culture, the ideas imagine the