Int-422 Final Project Submission Analysis And Strategic Report - Shnu

Running head: Final Project Submission - Analysis and Strategic Report 1Final Project Submission - Analysis and Strategic Report - Andrews CorporationMichelle ArnoldINT-422Final Project Submission - Analysis and Strategic Report 2Final Project Submission - Analysis and Strategic Report - Andrews CorporationI. IntroductionAndrews Corporation is a biotechnology company that manufactures genetic testing devices. We are a young company with a product, Able, in the performance segment of the market. Through the end of 2018 we sold in the Americas and in 2019 we entered into the European market. In 2021 we released our budget product, Aim, into both the Americas and European markets. Both the European and Asian markets have only a few companies that make up the entire market. We plan on entering the Asian market in 2022.Buying criteria in both the performance and budget markets include local price, service life, age and positioning, which consists of speed and accuracy.II. AnalysisA. Domestic Activities:Our product, Able, was on the low end of the performance market for buying criteria and on the high end for the budget market buying criteria. Over the last four years, our goal was to increase the speed, accuracy, service life and well as correlating sales pricing to move