Cognitive Theory Slideshow Presentation

Cognitive Theory By: Kami Dean What is cognitive theory? The idea that how and what people think leads to the arousal of emotionsCertain thoughts and beliefs lead to disturbed emotions and behaviors Other thoughts and beliefs lead to healthy emotions and adaptive behavior Cognitive approach to learning believes that internal mental processes can be scientifically studied Mental Processes UsedRelevanceTeenagers/young adults have these apps that they continuously checkAnalysisIdentify that it only takes one second of distraction to end in a disasterInterpretation Audience will see a young woman checking her phone while approaching an oncoming vehicle MemoryHope to recall people’s memories of them checking their own notifications while driving Recognition Find recognition of popular app companies such as Snapchat and Instagram Comparison This advertisement should be compared to those seen in drivers ed classes Mental Activities Used 01Projection Audience can project themselves into the ad 03Salience A stimulus with meaning 02Habituation Protect from overstimulation 04WordsWords combined with images for greater impact Research / Inspiration January 2021, The Zebra research statistics Took a survey on what drivers admitted to be distracted by Message:Distracted driving can cause serious car accidents Resulting damage in your life and others It only takes one second of checking