Marketing Ethics Includes Consumer Protection, Pricing, And Advertising

Reference Unit IVThe company I researched is called "The Honest Company." The Honest Company is a consumer goods company that sells household goods, baby products, and beauty products. The company was founded in 2011 by Jessica Alba and Christopher Gavigan. The company markets its products as being free of harmful chemicals and environmentally friendly.Direct marketing is a type of marketing that involves the use of direct communication with potential customers in order to promote and sell a product or service. The Honest Company uses direct marketing to sell its products through its website and through its subscription service. The company also uses direct marketing to communicate with its customers through email and social media.There are two types of unethical pricing practices: price gouging and bait and switch. Price gouging is when a company raises prices on its products in order to take advantage of a situation, such as a natural disaster. Bait and switch is when a company advertises a product at a low price in order to lure customers into the store, but then tries to sell them a more expensive product. The Honest Company is not guilty of either of these pricing practices.The article contributes to knowledge regarding