Eco 415 Sustainability Paper

Sustainability ECO/415 October 4, 2010 Patrick O Donnell Sustainability The Pepsi-Cola Company (Pepsi) began operations in 1898 and has placed emphasis on sustainability. Pepsi is an outstanding example of how sustainability is used to ensure longevity in business. Team B will define sustainability and explain why sustainability is important for success using Pepsi as an example. Team B will evaluate Pepsi in terms of sustainability, in particular, identifying financial and non-financial stakeholders, affects of economic decisions on financial and non-financial stakeholders, affect on profits when stakeholder reactions are considered, and sustainability successes and failures. Moreover, Pepsi will be compared with businesses in the industry in terms of sustainability. Pepsis sustainability strategy is discussed illustrating how Pepsi may create growth based upon sustainability successes, developing shortcomings into areas of sustainability growth, and identifying methods to advance stakeholder relationships. Last, Team B will clarify how specific actions and policies must be implemented. Sustainability Defined Sustainability is of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged (Merriam-Webster, 2010, p. 1). By understanding sustainability, understanding how it all began is imperative. Sustainability began in 1969 with the passage of the