Cardiff Metropolitan University Cardiff School of Management MBA An Empirical Study on factors influencing Innovation Management Practices and their Effect on Profitability at MAS Intimates (PVT) Ltd. Submitted in February 2016 By This dissertation is submitted in partial fulfillment Of the requirements for the degree of Master of Business Administration (MBA).i Table of Contents Table of Contents ................................................................................................................... i List of Figures ..................................................................................................................... iii List of Tables ......................................................................................................................... v ACKNOWLEDGEMENT...................................................................................................vii ABSTRACT ...................................................................................................................... viii CHAPTER 01 -INTRODUCTION....................................................................................... 1 1.1. Background of the study............................................................................................ 1 1.2. Background of the organization ................................................................................ 2 1.3. Justification of the study............................................................................................ 4 1.4. Problem Identification / Symptoms of the problem .................................................. 5 1.5. Problem Justification ................................................................................................. 9 1.6. Research Question ................................................................................................... 10 1.7. Research objectives ................................................................................................. 11 1.8. Summary of chapter 1 ............................................................................................. 11 CHAPTER 02 -LITERATURE REVIEW.......................................................................... 12 2.1 Introduction to Chapter two ....................................................................................... 12 2.2 What is Innovation ..................................................................................................... 12 2.3 Innovation and Profitability....................................................................................... 16 2.4 Success Vs. failure of Innovation .............................................................................. 17 2.5 Innovation in Apparel Manufacturing industry. ........................................................ 18 2.6 Innovation & Strategic management- Theoretical frameworks ................................ 18 2.7 Summary of Chapter 02 ............................................................................................ 29 CHAPTER 03 - RESEARCH METHODOLOGY ............................................................. 30 3.1 Introduction to Chapter 03 ........................................................................................ 30 3.1.1 Research Methodology