Bm 633 Strategic Agility - Paper (Oak Tree Inn)

BM 633Strategic AgilityOak Tree InnName: Maria Lorena IonascuStudent id: 21902590Group 2Tutor: Raj PatelWord count: 20241Executive SummeryThrough an extensive analysis of the company's internal and external factors, the board of directors was able to identify the areas of weakness and potential opportunities that can be addressed by the proposed strategy. The process also included a comprehensive evaluationof the company's strengths and weaknesses using the PESTEL, VRIO, and Porters five forces framework.The SWOT table has been carefully analysed to produce two options for the company. These two solutions are drawn from the organization's weaknesses and threats, and they can be used to bridge the gap and gain a competitive edge. The board of directors of Oak Tree Inn can then decide to adopt a strategic solution that will help the company meet its goals and improve its competitive position.2Table of ContentsINTRODUCTION .................................................................................................................... 3CRITICALLY ANALYSE THE OAK TREE INNS STRATEGIC POSITION ............................. 3PESTLE A NALYSIS ................................................................................................................. 3OVERVIEW OF THE COMPETITIVENESS ACROSS UK ..................................................... 5P ORTER S F IVE F ORCES ......................................................................................................... 6VRIO A NALYSIS ...................................................................................................................... 6MACROENVIRONMENTAL ANALYSIS ................................................................................ 7SWOT A NALYSIS ................................................................................................................... 7TWO POTENTIAL GROWTHS- RECOMMENDATION .......................................................... 8CONCLUSION ....................................................................................................................... 9REFERENCES: ...................................................................................................................... 9APPENDICES: ..................................................................................................................... 103IntroductionThis assignment is based on the Oak Tree Inn, a