Shnu Com 413 7-2 Project Crystal Doc

1Crystal GriffinSouthern New Hampshire UniversityCOM 413 7-2 Project Submission15 th October, 20222Part 1: Project Scope and Outreach PlanProject Objectives and Scope Summary We will use social media sites like Twitter, Instagram, and Facebook to raise $5 million for the Liberty Hope Foundation. To accomplish this, we will film a promotional video to showcase LHFs servicesand call for donors to assist in realizing the vision. We will also hold a fundraising event to raise money for the cause.Target audience and Stakeholder Groups The Living Hope Foundation's services would be beneficial to families and individuals who were suffering from a variety of disabilities (Forbes Councils Member, 2021). Stakeholders such as the project manager, team members, resource managers, senior management, the foundation owners and investors will be present throughout the project timeline. There will also be additional supporters and active social media users who will follow our fundraising efforts closely and take part in3them.Communication plan for target audience Children and their families will be featured in our outreach ads. The pictures should be vivid and communicatea positive idea of LHF while also emphasizingthe children to make the advertising memorable to social media users. First-hand accounts of families who have already benefited from LHF