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The Effect of Brand Image on Consumer Taste PreferenceStudent’s NameUniversity CourseProfessorDate The Effect of Brand Image on Consumer Taste PreferenceIn modern society, people have various choices when buying products. Regulation boards have ensured that most manufacturers produce high-quality products to meet consumers’ needs. As a result, producers work on their brand image to sway and gain consumer preference. Brand image can significantly affect consumer taste preference by proving that the products are trustworthy, allowing luxury brands to create a solid reputation, and creating a positive image that encourages consumption.Brand image can significantly affect consumer taste preference by proving to consumers that the products should be trusted. People tend to gravitate towards brands they know and trust, which can create a preference for those brands over others. Studies have shown that people are more likely to buy a product if they recognize the brand name and have positive associations with it (So et al., 2017). As a result, consumers stick to familiar products, mostly produced by brands that have established themselves in the market. Furthermore, an effective brand image can significantly