Mk 170 Test Bank For Marketing Canadian 10th-Edition

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in thecommunity decisions were guided by their:A)situational analysis.B)marketing program.C)SWOT analysis.D)mission statement.Answer:D2)Which of the following is NOT one of Ben and Jerry's successful organizational and marketingstrategies?A)PartnerShop Program.B)FairFranchise.C)FairTrade.D)B-Corp Certification.Answer:B3)Ben & Jerry's is a success story due to its "linked prosperity" strategy based on its three partmission statement that includes all:A)Product Mission, Economic Mission, Social Mission.B)Supplier Mission, Economic Mission, and Social Mission.C)Supplier Mission, Economic Mission, and Customer Mission.D)Customer Mission, Product Mission, and Economic Mission.Answer:A4)In today's global competition, it is important to recognize the kinds of organizations that exist.Organizations can basically be divided into two categories:A)privately owned and publically owned.B)business and non-profit.C)regulated and unregulated.D)domestic and multi-national.Answer:B5)Plan Canada, a nongovernmental organization that serves its customers but does not have profit asan organizational goal is considered aA)nonprofit organizationB)public universityC)government agencyD)business firmAnswer:A6)Ford, GM, and Toyota, all develop automobiles. This group create a(n):A)conglomerate.B)productmarket.C)cartel.D)industry.Answer:D7)John's Auto Wreckers is a privately owned organization that serves its customers in order to earna profit is called a:A)nonprofit organization.B)business firm.C)community action program.D)manufacturing agent.Answer:B1Test Bank for Marketing Canadian 10th Edition by Crane IBSN 1259268802Full Download: http://downloadlink.org/product/test-bank-for-marketing-canadian-10th-edition-by-crane-ibsn-1259268802/Full all chapters instant download please